Behind the ‘carbon calculator’ that will allow ad agencies to measure their CO2 footprint

AdGreen, the low-carbon arm of the Advertising Association, is to make its carbon calculator freely available to all in the UK advertising industry this September. The bespoke tool provides advertising agencies, production companies and service companies the ability to collaboratively measure the carbon impact of their projects and to identify the highest carbon-producing activities.

Behind the ‘carbon calculator’ that will allow ad agencies to measure their CO2 footprint
AdGreen, the low-carbon arm of the Advertising Association, is to make its carbon calculator freely available to all in the UK advertising industry this September. The bespoke tool provides advertising agencies, production companies and service companies the ability to collaboratively measure the carbon impact of their projects and to identify the highest carbon-producing activities.